Privacy Policy

Last updated: October 6, 2021

Hello Ruby Grace respects your privacy and understands how important your personal data is to you. This privacy policy explains how we collect, use, disclose and protect your data.  It also tells you about your privacy rights and how the law protects you.

What is Personal Data?

“Personal data” is any information that relates to an identified or identifiable individual. Examples of data include first and last name, phone number, email address, postal address, social media username and usage data.

How We Collect Data

Data that You Share: You may fill out form on our website, order products, subscribe to our newsletter, interact with us on social media, or comment on our blog for example. 

Data that We Automatically Collect: We may automatically collect data through the use of our website or from our website infrastructure.  Examples of data collected includes: your device’s IP address, browser information, usage data (i.e. how long you visited a page), and other diagnostic data. If you use a mobile device, we may collect technical data about your device.  We collect this data through the use of “cookies” and similar tracking technologies. 

Analytics: To help us monitor and analyze our website traffic, we may use third-party Analytic Providers, such as Google Analytics. You can opt-out of having your activity available to Google Analytics by installing the Google Analytics opt-out browser add-on.  For more information on Google Analytics visit: https://policies.google.com/technologies/partner-sites

We do not collect any sensitive data about you.  Sensitive data refers to data about your race or ethnicity, political opinions, religious or philosophical belief, trade-union membership, sexual orientation or health information. 

Cookie Information

Our website, as most other websites, uses cookies.

Cookies are small text files placed on your device that contains details of your browsing history on that website. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some parts of our website. By continuing to browse our website, you are consenting to the use of cookies.

At this time, our website does not respond to Do Not Track (“DNT”) signals.  If you want more information on DNT, you can visit https://allaboutdnt.com/  

Cookies can be “Persistent” or “Session” cookies. Persistent cookies remain on your device when you go offline, while Session Cookies are deleted as soon as you close your browser.

We may use the following types of cookies:

Necessary / Essential Cookies: These cookies enable you to navigate our website, as well as help authenticate users. Without these cookies, our website may not function properly.

Performance and Tracking Cookies: These Cookies collect data about how users navigate our website. These cookies also allow us to test new pages, features or new functionality of the website to help users find what they are looking for quickly and easily. We use the following cookies: Google Analytics.    

How We Use Data

We may use your data for the following purposes:

  • Responding to your requests through our contact form;
  • Providing our website to you;
  • Fulfilling your orders;
  • Providing you with promotional offers and newsletters unless you have opted not to receive such information;
  • Administering, monitoring and improving our website;
  • Protecting our rights or property;
  • Meeting legal obligations; and
  • For other reasons that you would provide your data to us.

We will keep your data only for as long as is necessary for the purposes set out in this privacy policy, unless a longer time is required by law.

How We May Disclose Data

We will not disclose your data except as detailed in this privacy policy.  Who we would disclose your data to and why is explained below: 

Shipping Providers: We share your data to our shipping providers in order to mail your orders to you. 

Email Marketing Providers: We use Email Marketing Service Providers to manage and send you newsletters, marketing or promotional offers and other information that may be of interest to you. You may opt-out of receiving any of these communications from us by following the unsubscribe link or contacting us using the information below.

Payment Processors: We use third-party services for payment processing. We do not store or collect your payment card details. That data is provided directly to our third-party payment processors whose use of your data is governed by their own privacy policy.

Mergers and Acquisitions: If we sell or merge the business, your data may be transferred as part of that process.  Prior to this occurring, we will notify you by email. 

Legal Requirements: Under certain circumstances, we may be required to disclose your data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security.

Information for California Residents

In this section, we provide additional information about how we process data of California residents.

Categories of Data Collected, Used, and Disclosed


In accordance with California law, we may have been collected from California residents data in the following categories within the last twelve (12) months:

  • Identifiers such as your real name, alias, postal address, unique personal identifier, online identifier, and IP address.
  • Certain categories listed in Cal. Civ. Code § 1798.80(e).
  • Commercial data including history of products or services purchased or considered.
  • Internet or other similar network activity, including your interaction with our website (usage data).
  • Geolocation data like your general physical location.

We may use or disclose data we collect for “business purposes.” Please note that the examples provided are illustrative and not intended to be exhaustive. For more information on how we use this data, please refer to the “How We Use Data” section.

Your Rights

If you are a resident of California, you have the following rights regarding your data that we collected during the preceding 12 months:

  • Right to notice. You have the right to be notified which data categories were collected and how they were used.
  • Right to request. You have the right to request information about our collection, use, and disclosure of your data.  Examples of this information includes the categories collected, where we collected the data, our business purpose for the data, list of third-parties we shared that data with, and specific pieces of data we collected about you.
  • Right to delete. You may request we delete your data, subject to certain exceptions. Examples of exceptions include: completing an order, and legal requirements from government agencies or law enforcement.
  • Right not to be discriminated against. You have the right not to be discriminated against for exercising any of your consumer’s rights.

If you would like to exercise any of your rights, and if you are a California resident, you can contact us at the information below. Please note that we may ask you to verify your identity before responding to such requests. If you make a request, we will try our best to respond to you as soon as possible.

Information for EU Residents

In this section, we provide additional information about how we process data of individuals in the EU, in accordance with the General Data Protection Regulation (GDPR).

Legal Basis for Processing Data

We may process data under the following conditions:

  • If you have given us your consent;
  • To perform a contract with you (e.g. a contract with you to purchase a product);
  • To comply with a legal obligation; and
  • Where processing is necessary for legitimate business interests.

Your Rights

You have the right under this privacy policy and by law if you are within the EU, to:

  • Request access to your data.
  • Request correction of the data that we hold about you.
  • Object to processing of your data.
  • Request erasure of your data.
  • Request the transfer of your data.
  • Withdraw your consent.

If you wish to exercise your rights, contact us using the information below. Please note that we may ask you to verify your identity before responding to such requests. If you make a request, we will try our best to respond to you as soon as possible. You also have the right to complain to a Data Protection Authority about our collection and use of your data.

Children’s Privacy

We do not knowingly collect or solicit any data from anyone under the age of 13. If we become aware that we have collected data from anyone under the age of 13, we will delete that data.

Third-Parties

Our website may contain links to third-party websites, plug-ins and applications. These third-parties may place their own cookies on your device when you visit. For example, Facebook installs a cookie that contains a unique identifier code and remains active for a period of two years, except when it is deleted before the end of this period.  We strongly encourage you to review the privacy policy of every site you visit before sharing any personal data. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party websites and services.

Changes to Our Privacy Policy

When we update this policy, we will notify you by posting the new privacy policy on this page and will also update the “Last updated” date at the top of this page. Changes to this privacy policy are effective when they are posted on this page. You acknowledge and agree that it is your responsibility to review this privacy policy periodically.

Contact Us

If you have any questions about this privacy policy, you can contact us at http://www.hellorubygrace.com/contact